AI & Automation
I build AI automation systems that take over repetitive work inside your business: processing documents, answering customers, qualifying leads, moving data between tools. 8+ years of experience, 200+ projects delivered.
Most businesses don't need an AI strategy. They need three specific processes automated. We'll find out which three on a free call.
30 minutes. I'll tell you what's worth automating and what isn't.
The problem
Nobody schedules four hours a week for copying data between systems. It happens anyway, spread across five people, and it never shows up as a line item. That's why it survives for years.
hours a year, from two hours a day
One person spending two hours a day on repetitive work is roughly 500 hours a year. Across a team of five, that's the equivalent of a full-time hire doing nothing but admin — paid for out of work that should have been growth.
Signs this page is for you
Not everything should be automated. A process that changes every month, or runs three times a year, usually costs more to automate than it saves. Part of the audit is telling you which of your processes fall into that category.
Recognise your business in this list? The audit call shows which processes to automate first.
Book a Free Automation Audit →What I build
Six things I build most often. Most projects combine two or three of them.
Connecting the systems you already use so work moves between them without a person in the middle. An order arrives, the invoice generates, the CRM updates, the customer gets a confirmation, the team gets a notification — no one touched it.
Built with direct API integrations rather than brittle no-code chains, so it keeps working when volume grows.
Assistants that handle real conversations, not scripted menus. They answer from your actual documentation and data, escalate to a human when they should, and log everything.
Used for customer support, internal knowledge lookup, booking and qualification.
AI that reads invoices, purchase orders, contracts, forms, CVs and receipts, extracts the fields you need, validates them, and pushes them into your system.
This replaces the single most common source of manual hours in most businesses.
Incoming enquiries get enriched, scored and routed automatically. Follow-ups send themselves. Your CRM stays current without anyone maintaining it.
Adding AI capability to the software you already run — your website, CRM, ERP, internal tools or database — through APIs, without replacing anything.
This is the most common request, and the one most agencies get wrong by proposing a rebuild.
Automated data pipelines feeding live dashboards, replacing the weekly ritual of exporting, merging and formatting spreadsheets by hand.
See something you need? Book the audit and we'll work out what it would take.
Book a Free Automation Audit →Use cases
The same handful of processes come up in almost every business. These are the ones with the shortest payback.
| Department | What gets automated |
|---|---|
| Sales | Lead capture, enrichment, scoring, routing, follow-up sequences, CRM updates |
| Customer support | First-response handling, FAQ resolution, ticket classification, escalation routing |
| Finance | Invoice extraction, purchase order matching, expense processing, payment reminders |
| Operations | Data transfer between systems, scheduling, inventory sync, status notifications |
| HR | CV screening, interview scheduling, onboarding checklists, document collection |
| Marketing | Content drafting, campaign reporting, list hygiene, performance dashboards |
| Industry | Highest-value automation |
|---|---|
| Healthcare | Appointment handling, patient intake forms, records data entry |
| Construction | Quote generation, site reporting, supplier and subcontractor documentation |
| Finance | Document verification, compliance checks, client reporting |
| Real Estate | Lead qualification, listing sync, viewing scheduling, contract prep |
| Ecommerce | Order processing, support automation, inventory sync, returns handling |
| Logistics | Shipment tracking updates, documentation, exception alerts |
| Education | Enrolment processing, student queries, attendance and grading admin |
| Manufacturing | Production reporting, procurement, quality documentation |
Not sure which of these applies to you? That's exactly what the audit call is for.
Book a Free Automation Audit →Process
Four stages. You know the cost and the timeline before stage three begins.
We walk through how work actually moves in your business and find the processes worth automating. You leave the call with a shortlist and a rough sense of effort, whether or not you hire me.
I map the chosen processes in detail, confirm what your systems can and can't expose, and send a fixed-price proposal with a timeline and a defined deliverable. No hourly billing, no open scope.
Development in short cycles with a working demo at the end of each. You test against real data as we go, so problems surface while they're still cheap to fix.
We go live on one process first, confirm it holds, then expand. Your team gets training and documentation, and monitoring is in place so failures surface immediately rather than silently.
You own everything: the code, the integrations, the documentation and the accounts. Nothing is locked to me.
Proof
[Intro line — add once the case studies are confirmed]
[NUMBER: hours saved per month, or time before vs after]
[NUMBER: hours saved per month, or time before vs after]
"[Quote — two or three sentences on the problem, what was built, and what changed afterwards]"
Want to see what this looks like in your business? Start with a free audit.
Book a Free Automation Audit →Tools & integrations
The right tool depends on the job. Here's what I work with most.
Zapier and Make are good tools and I use them when they fit. They stop fitting when volume grows, logic gets conditional, or per-task pricing starts to cost more than the work it replaced. When that happens I build the integration directly against the API instead. Part of the audit is telling you which side of that line you're on.
For businesses that can't send data to external AI services — healthcare, finance, legal — I build with models that run inside your own infrastructure. We decide this before anything is built, not after.
FAQ
Most automation projects start from [PRICE] and are quoted as a fixed price per scope, not hourly. A single workflow sits at the lower end; a system spanning several departments with custom AI components sits higher. You'll have an exact figure in your proposal before any work begins.
The rule of thumb is frequency times duration. A task done daily that takes 15 minutes is worth automating; one done twice a year rarely is. The free audit call maps your processes against that test and gives you a shortlist ranked by payback.
In practice it removes the parts of their jobs nobody wanted. Most clients redeploy people to work that needs judgement rather than reducing headcount. If your goal is specifically to cut roles, say so early — it changes what we build and how we roll it out.
Yes, in most cases. If your systems have an API, they can be integrated. Older systems without one can often still be automated through database access, file exports or browser automation. I check this during scoping before anything is promised.
Every system I build has a confidence threshold and a human review path. Anything the AI isn't sure about goes to a person instead of being pushed through silently. You also get logging, so you can see exactly what happened and why.
I sign an NDA before any project starts, and we decide the data approach before anything is built. For sensitive industries I use models that run inside your own infrastructure so nothing leaves your systems. You'll know exactly what data is processed and where it goes.
The first automation is usually live within 2 to 4 weeks. I deliberately start with one process rather than everything at once, so you see a real result early and the rollout is based on evidence rather than assumptions.
That's common, and it's usually one of three causes: the wrong process was chosen, a no-code tool hit its ceiling, or nobody owned it after launch. The audit starts by looking at what broke, because that's usually faster than starting from scratch.
Book your audit
Book a free 30-minute automation audit. We'll go through how work moves in your business and I'll tell you which processes are worth automating, which aren't, and roughly what each would take.
What you get from the call